FATS TheArts

FATS theARTS is award-winning actor and director, Feazeh Jalali’s theatre company. The idea for the logo was to combine the company’s innovation and thematic work since both these ideas are its unique selling points. Their two plays 070707 and Shikhandi hold up a mirror to society as well as the format and style of the storytelling is extremely innovative.

Since FATS theARTS is newly formed the most important thought was to create a logotype to ensure the promotion of the company name in all the publicity material; be it the small email to a school or the biggest advertisement.

The logo created is an ambigram, which means it reads the same forwards and backwards using the alphabets ‘F’, ‘A’, ‘T’, & ‘S’.
We went through many colour iterations but Faezeh felt the colours yellow + black + grey would look the best. The colours used are bold and funky to add that extra ‘oomph’ to the logo.