White Rabbit Red Rabbit

The internationally acclaimed play by Nassim Soleimanpour is known to have a notorious format where the actor goes on stage with no prior rehearsal, no director to lead the show and will only receive the script (in a sealed envelop) on stage.

With such an edgy, experimental format it was clear that the tone-of-voice for the White Rabbit Red Rabbit identity must sharp, bold and invigorating. First a new menacing looking Rabbit was created, and then round, red sunglasses were added to add an x-factor. Background was treated with red and black colour, slashed with white. The round glasses were furthered used by each actor to either publicize or celebrate the show.  The basic colour and design elements helped create fresh-looking collaterals for over 36 shows in more than 14 venues.